Trends in current Music Videos

Trends in current Music Videos

In order to back up the result I had received from my questionnaire, I carried out my own research to find out the current top music videos watched on MTV Charts. This allowed me to gain the knowledge of which types of music videos are popular amongst people. Not that it is a coincidence but the top 5 music videos which appeared on MTV Charts are all within the R&B/Hip Hop industry. Finding out this information gave me the idea to watch each of these music videos to see if there where anything similar such as conventions or clothing of the artist.

·         Chris brown gold rings

·         Trey songs you mine

·         Main Pepsi 2 Macklemore

·         Trini dem girls/the night is still young/ bad blood Nicki Minaj

·         Justin Bieber what do you mean

I then watched Justin Bieber’s music video and saw that he had used a different approach for his music video. In order to attraction more of his audience’s attention, throughout his music video he had performed the song in a studio with a plain white background. The production company then printed screenshots of his performance and set up small outlets in order for his fans to draw on each picture and then later on these photos over each other.

Throughout the music video, Justin Bieber facial expressions were kept sad in order to emphasise as well as relate to the lyrics’ of the song. The music video mainly consists of shots such as medium and close up, this enables the audience to relate and also feel what he is feeling from the close view of his face.

The music video was completely filmed from within a studio set apart from the short clips here and there of the fans actually drawing on each picture. This is a convection that most artists use during their music video. Filming the artist somehow interacting with fans as well as the fans show their feeling towards the artist, allows the audience to connote a sense of appreciation as well as being a part of the music video in some way.