My Locations

Location

Choosing the locations to shoot my music video, I kept in mind the 5 key aspects of a music video from Andrew Goodwin’s theory, emphasising on my artist’s star image and. The image I was trying to create for Tyla is someone whose always wearing the latest cloth trends and has all the nice shoes that all of the fans want to buy. But at the same time didn’t have the same upbringing as most of them.

I decided to use one for my friend’s rooms as one location, being small with little room to do much, allows the audience to connote the idea of the artist not starting her career with much. And so starting my music video off with Tyla in her room not only shows the audience of her personal life but is also an example of intertextuality from an artist called Dej Loaf who is also a rapper/singer.

I also decided to film at Erith Prier in order to film Tyla looking out into the view. Filming whilst the sun was just coming upwas something I was keen on filming, this way the shots will appear more emotional, linked in with Tyla’s’ facial expressions should hopefully allow the audience to listen to the lyrics better as well as relate to them.

The last location in my music video would be of Tyla walking around Brixton’s market as well as its high streets. I wanted the audience to feel as if they were getting a behind scenes/reality video of Tyla’s life. The audience would be able to feel as if the artist is showing them a different side of their personality, without the studio settings and lights everything appears real.