Questionnaire Results

Audience Questionnnaire

Audience Questionnaire

Although I will be carrying out a focus group to get a more detailed answer from those who are interested in the genre I chose, I decided to firstly create a quick questionnaire and then from there choose those who are interested sand do listen to R&B/Hip Hop to be in the focus group. In order to make my questionnaire easy and accessible for those answering I decided to use an online website called Survey Monkey. This website allows you to create a questionnaire online with variable types of questions both multi-chose and opinion based. This way at the end I can get a quantitative set of results based on these answer and then move onto the focus group, where from here I can act on these results and get some qualitative results.

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Kehlani- Unconditional

Initial Idea

Timeline/Diary

Timeline Diary

I decided to create a timeline/diary of the progress I'll be, a type of checklist. This way I will be able to see areas and task I have covered which I think are relevant to my music videos production. I will be continuously uploading images of tasks which I have completed as well as those which I think should be added on. This way I have my own checklist which I can refer to.

Those who listen to R&B/Hip Hop

Those who listen to R&B/Hip Hop

In order to gain a better understanding of those who listen to R&B/Hip Hop, and why they enjoy it. I decided to ask some people in my contact list on a social networking app called ‘Whatsapp’.

Using 'Whatsapp' as part one of my research, allowed me to easily manipulate who answers by choosing who to ask out of my audience. The majority of the audience I asked are female but I was also able to include some male preferences as well.

From some of the feedback I was able to obtain from my contacts, I was also able to get some of their opinions on why they do listen to R&B/Hip Hop. Most of the responses consist of them being able to  enjoy how most of the times the genre is able to matched every mood they may be in, as well as ‘being able to connect to my heart and culture’. The R&B/Hip Hop songs that have been published usually have lyrics which are based on real life people struggling and how they overcame them through love and family. This is what I think also helps proves the point of Dyer’s Utopian Theory, allowing the audience to listen to the music and make that song their reality.

Description of Target Audience