Evaluation Question 4. How did you use media technologies in the construction and research, planning and evaluation stages?

During the research and planning stages I used a number of different programmes and websites

RESEARCH & PLANNING    {SOCIAL MEDIA}

-       Whatsapp, SurveyMonkey & iMessage

Throughout the research and planning process of my music video and ancillary texts, I was able to conduct most of research data through social media such as Whatsapp and iMessage. Using Whatsapp and iMessage, I was able to ask a wider range of people for their opinions, both qualitative and quantitative replies. What I liked about using Whatsapp was that people could send their replies in text format as well as audio. I was also able to use SurveyMonkey, a questionnaire creation website, upload my questionnaire onto this website and then use Whatsapp amongst other social media format to send the link to people to answer.  

-       Instagram

When it came to planning the mise-en-scene for my artist, I tried to link in the current trends in today’s society as well as Hip Hop/R&B industry conventions. I found out that in most Hip Hop/R&B music videos, artist commonly wore streetwear cloths, and so I was able to include ‘#streetwear’ into the search engine on Instagram. Instagram then gave me up to date result as to what people typically like as streetwear. Through this research conducted on Instagram, I was then able to plan an outfit which I thought would be suitable for both the audience’s reference as well as Hip Hop/R&B mise-en-scene conventions.

-       Blogger

Blogger was the main media platform with I had used to collect and keep all of my research and planning in one place. Using blogger I was able to constantly go back on previous posts, and continue with my ideas. The main ways in which I used Blogger, was by creating the titles in which I wanted the posts to go under. This then gave me an idea and guideline as to what I had to do next in terms of further research and planning.

-       Animated Presentations & Gifs

Although it was a huge part of my research and planning process, I was able to animated presentations as well as gifs of certain pictures I had taken in order to try and present my ideas clearer. For example for my first idea of my digipak panel, I wanted to try and use the motion blur as inspiration and interpret this effect. However I wasn’t able to explain it as much as I could and so I decided to create a Gifs to illustrate my idea.

-    Google & YouTube

The most basic and obvious media platform which I mainly used to conduct most of my research would be Google. Through the use of Google, I was able o find a range of website in which to help me. This included the many theories of music videos, as well as previous research on R&B/Hip Hop media products.

During the constructions stages I was also able to use a range of technologies and equipment

CONSTRUCTION

-      iPhone & Selfie Stick

Whilst filming my music video I decided to use my iPhone, the reason for this was I was thinking in the long term. Since after I thought I had filmed everything that was needed for my music video, I had to refill some scenes as well as the environment where I had filmed the music video at least twice. Using my iPhone, allowed me to have full access to the camera at all times.

iMovie & Adobe Premiere
In order to create the music video as well as the ancillary texts I had to produce. From using these two types of media technologies I was able to see exactly where certain clips of y music video was as well as the different transitions that I would be able to use.

-   Screen Recorder  {APPLE MAC}, YouTube {WEB 2.0}

Using the screen recorder on my apple Mac, I was able to recorder certain editing filters or even how I was able to blur the inside of the digipak panel for future help to me. Along with the use of Web 2.0 sites such as YouTube, I would then be able to sometimes upload the screen records and then insert a voice over. From there I could create a video show the construction path of my final music video, promotional poster and digipak.  

  Photoshop

Being able to use the digital photo manipulation helped me greatly. A clear example of this would be when i decided to make changes to the background of my Promotional Poster. I was then able to insert the 2 backgrounds onto Photoshop and was giving the tolls to cut out certain areas which I didn’t want. When it came to choosing a simple san serif font for most of the text seen on the digipack and promotional poster, I was told that Photoshop had many. This therefore allowed me to also use this software for its text fonts that are available. 

To present my evaluation, I also decided to use many media platforms

In order to make my evaluation questions appealing and attractive I decided to use different media presentation platforms for each question. I thought this would not only show that I am able to use a range of media platforms, but also allow me to demonstrate my knowledge of how effective media can be when trying to present any piece of work.