Trying to use as many of the typical
R&B/Hip Hop conventions, I was confused as to what I should include on the
inside of my digipak. I then thought of what artists within these types of
music industries rap and sing about, and so I came to the conclusion of putting
a message from the artist on the inside.
As most
artists rap and sing about their struggles as a child, as a neighbourhood or
even as a race, I wanted my artists to also be reflected as someone who
appreciates where they’re from along with the struggle she went through. Using
this message I would hope to create a positive image of the artist for the
audience. A young girl who is proud of where she’s come from knowing that she
had to work hard. From this I have tried to also challenge the theory of Laura
Mulvey, the Male Gaze.
Representing ‘Tyla’, as a strong
independent young girl, through the artist message I hope to attract more of
the female side of her audience. Thos would allow the females to work harder at
trying to improve and better themselves for themselves, rather than working on
ways to improve themselves for the ‘male gaze’.
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