Make-up Testing

Model's Make-up

Model’s Make-up

In order to gain some ideas for my artist’s make-up look I printed of some picture of female rapper who’s make-up I wanted to take some ideas from. I then showed this paper to a group of people who are interested in make-up as well as listen to R7B/Hip Hop songs, then wrote down their ideas and opinions. This way I can see what needs to be emphasised more on as well as stand out more to attract more of my potential audience’s attention.

The reason why I had decided to choose this model as the artist for my music video is mainly because of her appearance. I wanted my artist to seem more ‘tomb-boyish’, but at the same time having that girl attitude. I had studies the appearance of a range of female artists in the music industry and saw some common patterns when it came to their make-up, clotting and attitude in music videos. Realising that in today’s most essential part of make-up for a girl, would have to be her eyebrows. Being an artist they are supposed the latest everything including the trends and styles of make-up appearances. To help make my reasons more clear as well as my approach to creating my models own unique make-up, I decided to record the process. This way you can see first-hand how I designed my own R&B/Hip Hop make-up look.

Idea Diary

An easier way coming up with my music videos idea, I kept a small book in which I was able to write down some ideas. On top of annotated the lyrics for the song I’ll be shooting with.

1.    On the 5^th of September

·       I had written that I should try to keep it a bit simple- those typical music videos

·       Inspirational music videos

·       Tory Lanez 

·       Chris Brown

·       Rihanna

·       Beyoncé

·       Drake

2.    On the 8^th of September

·       In the beginning- showing her getting ready; typical day some performance- SLOW MOTION parts

·       Middle- getting text from friends; meet up all go out shopping/ meal

·       End- park scenes; SPARKLES

·       Listening to music with more people arriving; recording mainly people dancing

3.    On the 9^th September

·       Thinking of ending- lighting will be a bit difficult to manage

·       Could also be SIMPLE

·       SPARKLERS won’t work

·       Friends could just walk off in slo-mo

·       Or just record their feet from behind

4.    On the 12^th of September

·       The middle scenes shouldn’t be too hard to film; friends laughing towards end

·       Sitting on stairs of plat/house

·       SUN should be bright

·       People in background shouldn’t look too flashy and bright

·       Needs to seem like a group of girls who are in types of rough/ minority are

·         Able to still smile

5.    On the 14^th of September

·       The beginning scenes; model getting ready getting text message from friends

·       Lighting very important; needs to have light shining directly in front not too        bright

·       Camera may not focus

·       Keep up with her walking around room as well as hand movements 

Lyrics Annotation

Lyrics Annotation

Timeline/Diary Check

Results of Focus Group

Carrying out my Focus Group

Timeline/Diary Catch up

Ideas for Music Video

Mind map on Music Video Ideas

Apart from doing the questionnaire and focus group that I have planned, I wanted some people to write down some ideas that they might have after listening to the song I had chosen. Therefore leaving me with more ideas and opinions of how and where to film my music video. Although some of the writing is clear and readable i typed up the opinions that were written down of the sheets by some people.

1.          Would be a nice video with performance scenes
2.         Typical American music video of her in the car riding around at night and partying
3.          Narrative of her going out and getting ready for her boyfriend
4.          Someone who can dance would be good
5.          The music video could be like a tour of her daily life getting ready, going to work in like a corner shop, and at the end going to a family BBQ
6.          The model would be having a bad day being fried from work and walking around at night as she has no home to go to but still smiling
7.          The lighting should be bright
8.          Try choosing a day to shoot when it’s sunny and bright
9.          Places to shoot o her Abbeywood, Woolwich and Erith
10.          Try sticking to the typical American music video appearance
11.          Minority area, since rappers and R&B singers usually come from rough backgrounds
12.          The background of the model shouldn’t be too fancy
13.          Try to keep the background and portfolio of the music video simple
14.          Music videos of artists around their neighbourhood where they used to live
15.          Everything in the background should look normal and the artist should stand out, like her makeup and clothing
16.          Trying to be herself could be shown trough her all dressed up in a simple area
17.          Make up should be on point eyebrows and eyeliner definitely 

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Questionnaire Results

Audience Questionnnaire

Audience Questionnaire

Although I will be carrying out a focus group to get a more detailed answer from those who are interested in the genre I chose, I decided to firstly create a quick questionnaire and then from there choose those who are interested sand do listen to R&B/Hip Hop to be in the focus group. In order to make my questionnaire easy and accessible for those answering I decided to use an online website called Survey Monkey. This website allows you to create a questionnaire online with variable types of questions both multi-chose and opinion based. This way at the end I can get a quantitative set of results based on these answer and then move onto the focus group, where from here I can act on these results and get some qualitative results.

Create your own user feedback survey

Kehlani- Unconditional

Initial Idea

Timeline/Diary

Timeline Diary

I decided to create a timeline/diary of the progress I'll be, a type of checklist. This way I will be able to see areas and task I have covered which I think are relevant to my music videos production. I will be continuously uploading images of tasks which I have completed as well as those which I think should be added on. This way I have my own checklist which I can refer to.

Those who listen to R&B/Hip Hop

Those who listen to R&B/Hip Hop

In order to gain a better understanding of those who listen to R&B/Hip Hop, and why they enjoy it. I decided to ask some people in my contact list on a social networking app called ‘Whatsapp’.

Using 'Whatsapp' as part one of my research, allowed me to easily manipulate who answers by choosing who to ask out of my audience. The majority of the audience I asked are female but I was also able to include some male preferences as well.

From some of the feedback I was able to obtain from my contacts, I was also able to get some of their opinions on why they do listen to R&B/Hip Hop. Most of the responses consist of them being able to  enjoy how most of the times the genre is able to matched every mood they may be in, as well as ‘being able to connect to my heart and culture’. The R&B/Hip Hop songs that have been published usually have lyrics which are based on real life people struggling and how they overcame them through love and family. This is what I think also helps proves the point of Dyer’s Utopian Theory, allowing the audience to listen to the music and make that song their reality.

Description of Target Audience